Since its founding in 1938, Samsung has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation," "Priority to human resources," "Pursuit of rationalism." Each slogan represents significant moments in Samsung history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.

In the 1990's, Samsung transformed there mission statement to keep pace with our growing
global operations, rapid changes in the world economy, and escalating competition
from well-established rivals.